Connect360 focuses on analyzing customer data to gain insights and make informed decisions, whereas operational CRM is concerned with managing customer interactions and transactions in real-time.

Connect360 analyzes various types of data including customer demographics, transaction history, account balances, interactions with the bank, the banking products they use or have expressed an interest in, their online behavior, and more.

By analyzing customer data, Connect360 can segment customers based on various criteria such as income levels, spending habits, life stages, risk profiles, and profitability, enabling banks to cross-sell and upsell the right product to the right customer, at the right time in their customer journey.

Connect360 identifies cross-selling and upselling opportunities by analyzing customer behavior and preferences, enabling institutions to offer relevant products and services to customers at the right time through targeted marketing campaigns.

By understanding customer needs and preferences, Connect360 helps financial institutions anticipate customer churn and implement proactive retention strategies, such as personalized offers, loyalty programs, and improved customer service.

Yes, customer data privacy is of utmost importance. Connect360 adheres to strict data protection regulations and implements robust security measures to safeguard customer information.